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Monday Style Icon  - Sofía Sanchez de Betak

Monday Style Icon - Sofía Sanchez de Betak

She is one of the world’s most stylish women who also has been named among the 10 most influential women of Argentina, together with the country’s First Lady and the Vice-President. And her name is Sofía Sanchez de Betak, aka, Barrenechea. She is a Buenos Aires born, New York based, Art Director and Fashion Consultant. While studying at Universidad de Palermo in Buenos Aires, Sofía began her career as a Junior Art Director for prestigious fashion photographer Urko Suaya, before moving on to Time Out Magazine, as an editorial designer, focusing on travel publications.

Sofía has worked on projects for numerous brands, such as Marni, Just Cavalli, Chloe, DFS, Tiffany & Co, H. Stern, Rouge, Paige, Kohl’s, Jimmy Choo, Acria, Belstaff, Ermenegildo Zegna, etc.

After years of working in the fashion industry, Sofía felt a keen need to develop her own designs, and launched her shop, Here she shares her travel inspired collections, which she designs together with local artists and artisans from around the world.

When asked to describe her style, in an interview for the W Magazine, she pointed out that she does not like to be put in a box, to her it’s boring. Sofía said: ‘I like texture, I like print, I like tailored, I like loose, I just like having fun’.



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